Stories Café interior
Now expanding across India

The café India has been waiting to sit down in.

Stories is a premium café franchise built on ancient grains, contemporary design, and a community-first philosophy that keeps customers coming back - and staying longer.

Find out if your city is open → See investment options
₹60L+
Starting
investment
30 months
Target
breakeven
78%
Return customer
rate
9 years
Agreement
term
Investment Snapshot · Stories Cafe Lounge
Investment Range ₹80L - ₹90L
Monthly Cash Flow ₹1.8L - ₹2.6L
Avg. Ticket Size ₹300
Monthly Transactions 4,200+
Agreement Term 9 years
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Ancient Grain MenusMillets, ragi, jowar - heritage ingredients for modern India
Specialty Coffee ProgramCurated offerings that drive repeat visits daily
Community-First DesignSpaces built for 90+ minute dwell times
Real-Time DashboardSee revenue, footfall & basket size from anywhere
OUR PHILOSOPHY

Ancient Grains.
Modern Conversations.

Stories is built on a simple belief - food rooted in tradition, served in a space designed for connection, creates experiences that last. Every dish is crafted with ancient grains, wholesome ingredients, and honest recipes.

Minutes average dwell time - highest in the café category

Ancient Grain Menus

Every item crafted with millets, ragi, jowar, and heritage grains your customers haven't tasted before.

Specialty coffee program

A curated coffee offering that pairs beautifully with our food philosophy and drives repeat visits.

Community-first spaces

Designed to be the neighbourhood's living room - a place people return to daily, not just occasionally.

90+

Minutes average
dwell time highest in
the cafe category

Market Validation

India built a billion cafés. None of them let you stay.

The café industry in India is broken. Spaces are transactional, menus are generic, and customers leave the moment they finish eating. Stories was built to fix all three - and the market has noticed.

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Ancient Grain Menus Specialty Coffee Community Design 90+ Min Dwell Time Instagram-worthy Repeat Infrastructure
Stories café market
$14B
Indian café market size
Growing 12% YoY
4,200+
Monthly transactions per location
Average across all cafés
78%
Return customer rate
vs. 38% industry average
₹300
Avg. ticket size per visit
2-3× typical café
Revenue Model

Customers stay longer. The table still pays for itself.

Unlike conventional cafés where tables turn every 20 minutes, Stories is engineered to extract more revenue per visit - not per turn.

What drives spend per visit
Ancient Grain Ancient grain all-day breakfast menus with high perceived value
Specialty Coffee Specialty coffee program that drives 2nd and 3rd orders naturally
Seating Space designed to make staying feel comfortable, not intrusive
Table Service Table service that creates natural upsell touchpoints
Bakery Bakery counter and branded retail converting browsers to buyers
Delivery Delivery integration via Zomato & Swiggy from day one
Events Events and private bookings that fill slow hours profitably
Investment Options

Two ways to enter. One operating engine.

Choose the format that fits your city, capital, and ambition. Both formats share the same brand, menu, and proven operating system.

Format #1
Stories Cafe
Compact, cozy, high-turn social café
₹60L - ₹70L
Total investment including fit-out,
equipment & training
Format 800 - 1,200 sq.ft
Payout Model 25% min. or rev. share
Monthly Cash Flow ₹1.2L - ₹1.8L
Targeted Breakeven 30 - 36 months
Agreement Term 9 years
Format #2 · Most Popular
Stories Cafe Lounge
Standard full-service café format
₹80L - ₹90L
Total investment including fit-out,
equipment & training
Format 1,400 - 1,800 sq.ft
Payout Model 25% min. or rev. share
Monthly Cash Flow ₹3.5L - ₹4.5L
Targeted Breakeven 20 - 24 months
Agreement Term 9 years
₹300
Average ticket size
→ per typical café
78%
Return customer rate
vs. 50% industry avg.
9 yrs
Franchise agreement
Secure long-term returns
Day 1
Full system from day one
Supply chain · Training · Tech
Stories by OKG Group

Built by restaurateurs. Designed for investors.

OKG Group brings two decades of food & beverage operations experience to every Stories franchise. This isn't a brand built in a boardroom - it was tested in the field first.

Ancient Grain Supply
Central kitchen sources & preps
Menu Creation
Test kitchens & R&D team
Supply Chain
Pre-negotiated group rates
Fit-Out & Design
Brand-standard interiors
Team Training
Full playbook on day one
Technology
POS, CRM, delivery, dashboard
Launch Marketing
Brand launch campaign included
Ongoing Support
Dedicated success manager
Supply Chain
Supply Chain
Central kitchen & supplier network

Every ingredient is pre-negotiated and centrally sourced - giving you better margins and consistent quality across every location.

Operations
Operations
Playbooks for every shift

From opening duties to closing cash reconciliation - every task is documented, trained, and audited so your café runs without you.

Technology
Technology
Real-time performance dashboard

See your café's revenue, footfall, and basket size in real time - from your phone, anywhere in the world.

The System

More than a café. Multiple monetisation engines.

Stories is designed around multiple revenue streams that compound on each other - from dine-in to delivery, events to retail. Every format unlocks them all.

Café dining & breakfast

All-day dine-in operations with ancient grain menus that drive high ticket sizes and repeat visits from the neighbourhood.

Delivery & takeaway

Online delivery through Zomato and Swiggy integrated from day one, with optimised packaging and portion pricing.

Bakery & in-store retail

A premium bakery counter and branded retail shelf that converts browsers into buyers without additional staff.

Events & community bookings

Private events, pop-ups, and curated community experiences that fill slow hours and build local brand equity.

Subscription & loyalty

A Stories membership program that locks in recurring revenue and creates predictable daily footfall from day one.

Specialty coffee & beverage

A dedicated coffee program with high-margin beverage builds that drive the highest-frequency repeat purchases.

Catering & food supply

Corporate catering contracts and B2B supply relationships that generate consistent off-premise revenue streams.

Franchise & territory growth

Exclusive territory rights with the option to expand within your city as the brand scales across India.

The Operations

You write the cheque once. The work keeps going.

Stories gives you the system, the team playbook, the supply chain, and the brand. Your job is to own the territory - we handle everything else.

From signed agreement
To Opening Day
✓ Franchise agreement with territory exclusivity
✓ Site approval and lease negotiation support
✓ Supplier agreements pre-negotiated at group rates
✓ Full technology stack integration (POS, CRM, delivery)
✓ Brand launch marketing campaign included
From opening day
To Month Six
✓ On-ground team training and opening support
✓ Weekly performance reviews and menu updates
✓ Monthly campaigns and seasonal menu rollouts
✓ Real-time dashboard with revenue and ops metrics
✓ Dedicated franchise success manager assigned to you
From signature to a packed opening day
1
Enquiry
Week 1
2
Discovery call
Week 1-2
3
Site approval
Week 3-4
4
Agreements signed
Week 4-6
5
Fit-out & training
Week 6-10
6
Opening day
Week 11-12
Territory Availability

First come, first served. Territories are being assigned now.

Stories is expanding city by city. Once your city is locked, it's locked. Available territories are assigned on a first-come, first-served basis - and some cities are already gone.

Bengaluru
Mumbai
Delhi NCR
Pune
Hyderabad
Chennai
Ahmedabad
Jaipur
Find out if your city is still open →
Territory expansion map
Start the conversation

Your four things you'll get with Stories

Fill in the form and a member of our franchise team will reach out within 24 hours to discuss your city, your format, and whether this is the right investment for you.

1
Exclusive city territory
No competing Stories café within your zone. Your territory is yours as long as you maintain standards.
2
End-to-end operating system
The full Stories playbook - from hiring to supply chain to marketing - delivered on day one.
3
Proven returns
Average breakeven of under 30 months. Average cash flow of ₹1.2L-₹2.6L per month across all active franchise locations.
4
A partner, not just a brand
Your dedicated franchise success manager is available throughout your journey - before, during, and after launch.

Start this conversation.

One of our franchise team will reach out within 24 hours.

Your details are kept private and are never shared with third parties.